Ava De La Flor is a British menswear
label for unusual curiosities for the gentlemen and his abode. From fine
quality clothing to carefully selected accessories, the label is primarily
concerned with communicating individuality, which is now the greatest luxury
available. By offering a combination of exclusive and idiosyncratic products the
label’s signature style hints at the dichotomy
between old and new, real and imagined, the down to earth and the fantastical. The
debut capsule collection ‘Flora Et Fauna SS14’ is a romanticized ode and celebration
of the great British spring and summer. With spring at its prime, our
thoughts turn to an abundance of blooming flowers and the imagery of
British pastimes: picnics,
garden parties, fishing, cricket, beekeeping, boat rides and butterfly catching.
It is presented in
an almost installation-like ethereal show in which the
runway
design takes place in a softly sunlit white forest landscape
of towering brown branches and vegetation all draped in lace.
The graduate debut collection 'Flora Et Fauna SS14' of Ava De La Flor , lace menswear 2014.
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